So far, Google has built up a partnership with these renowned cosmetics brands like L’Oréal, Estee Lauder, MAC cosmetic, Black Opal, and Charlotte Tilbury. You can try on this cosmetic experience on Google search. For instance, different colours and shades of lipsticks or eyeshadows. People may understand this new feature if they used popular apps like Instagram or Snapchat in which you can change up your appearance by doing virtual makeup. Through this new augmented reality (AR) feature of Google shopping, different beauty brands can offer realistic, virtual product samples that will work on a full range of skin tones. This will make online shopping more interesting and exciting than ever before. They can choose whatever the product they want, and they can try different colours of lipsticks and other products, etc before they buy it. Especially, this option is applied to makeup products for girls. But now Google has the solution to this problem. The main problem of customers in online shopping is people want to try on a product before they buy it, which makes online shopping less interesting for people. Now Google has taken a further step to grab more customers. Google-owned YouTube has already the same option to try on ads.
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